Plan the next pour
See what is selling and what is running low before making the next batch.
Showroom · Salt & Wick
Meet Salt & Wick.
A fictional candle brand on the Sunshine Coast: one owner, a small Shopify webshop and hands that are usually covered in wax.
Base38 does a bit of everything for businesses like this: the website customers see, the branding and photos, and the quiet systems that handle the boring work behind it. This page walks that full journey for one fictional business. First the website, then one piece of the business quietly running itself, and finally where it could go next.
01 · the website
First, the website customers see.
Brand, copy, images, design and build. Base38 made the whole website for this fictional business.
02 · one ordinary Tuesday
Now watch the shop run itself.
Press play and watch Erin's inbox for half a minute. She pours; the system Base38 built answers.
Salt & Wick· Tuesday morningSimulation
System by Base38
03 · more ideas for Salt & Wick
The same business could go further.
Build useful bundles
Turn products customers already buy together into simple gift sets.
Bring customers back
Send a gentle restock or review message at the right time.
Open a wholesale door
Give local stockists one place to see the range and reorder.
Built by Base38 for this demo
The website and the system behind it.
Brand and Shopify webshopOrder-status repliesReview timingRefund approval for the owner
Salt & Wick, Erin and every customer email shown here are fictional. The film is a simulation built by Base38: no real emails are sent, no real orders exist and nothing is connected to a live shop.
Next stopNext complete demo: Ledger & Co →
From brand and website to a client pack that files itself, with staff files that never leave the office.
Seen an idea that fits your business?
Bring me the messy version. We can design the useful version together.