Base38
The Showroom

See what your business could look like.

Three fictional businesses, built end to end so you can inspect the website and the system behind it without turning real client data into marketing. Pick one and follow the whole story.

Three complete business demos

Choose a business and follow the whole thing.

Website, customer or client journey, the work behind it and the human decisions that stay visible.

Trades · domestic and commercial electrical

Brightside Electrical

From brand and website to a missed call that texts the customer back and books itself into the calendar.

Watch the missed call
Online retail · candles and home fragrance

Salt & Wick

From brand and product photography to a working storefront and an inbox that answers itself while the owner pours.

Watch a normal Tuesday
Professional services · accounting and advisory

Ledger & Co

From brand and website to a client pack that files itself, with staff files that never leave the office.

Watch the sheet fill itself
More working examples

Open the websites or try individual tools.

Browse six complete website demos, or press through seven smaller examples of everyday work a useful system could handle.

Found an idea worth borrowing?

Bring me the messy version in your business. We can design the useful version together.

Talk to Steve