Your business, looking sharp and running smooth.
The face your business shows the world, and the engine running behind it. I look after both, start to finish.
Big finish.
Three businesses. Three complete demos.
These fictional businesses make every part visible without using anyone's private customer data. Open a case to explore the website, follow one real-world scenario and see where a person stays in control.
A project can start in one area and connect with the others when that makes the work more useful.
Websites, branding and online presence
Your website, your branding, your photos, your Google listing. Everything a customer looks at before deciding you're worth their money. If it looks tired, they assume the work is too. I make the outside say what your work already proves.
- A website that makes people stop scrolling
- Product photos without hiring a studio
- A Google listing that actually shows up
Automation and custom tools
This is where I put AI to work. Not as a buzzword, as a workhorse. The boring, repeating jobs that eat your week: stock updates, product descriptions, order admin, the inbox. I set up tools that quietly handle them, built around how you already work.
- Update hundreds of products in one go
- Paperwork that writes itself
- Customer questions answered while you work
Training, privacy and handover
I don't want you dependent on me for every little thing. So I teach you and your team to drive the tools yourselves: what's worth paying for, what the free stuff already does, and what should never leave the building.
- Hands-on sessions in plain English
- Straight answers on what's safe to share with AI
- A setup you still understand after I leave
Already running one of these? Good, we'll get along.
A one-person studio, working directly with you.
Base38 is a one-person studio. You speak with me, I scope the work, and I remain responsible for the design, build, testing and handover.
I use AI throughout research, production and quality checks: comparing options, preparing and processing repetitive work, and checking details before anything is delivered. Judgment and final decisions stay with me.
How a project runs
Before work starts, I set out what will be built, what I need from you and what the finished handover includes. If the scope changes, we agree on that before I continue.
Code, content and accounts created for the project are handed over to you, with the setup documented so you can keep using it.
A real store, rebuilt from storefront to stock system.
A complete rebrand, new product imagery and a full Shopify rebuild for an established Australian retailer, backed by connected systems for stock, delivery and reporting. The name stays off the site at the client's request.
G'day. I'm Steve.
Dutch, direct, and these days firmly based in Australia. I spent years running the software behind a hospital radiology department, where “it broke” is not an option and “probably fine” doesn't cut it. That's the standard your business gets.
I started Base38 because I kept seeing small businesses pay big-agency prices for average work, or put off improving things because it all felt too hard. It's not too hard. It mostly needs someone who listens first and builds second.
You'll deal with me the whole way. When I say I'll call, I call.
More about me and the tools I run on →Straight talk about AI and small business
Talk to me
Tell me what you're working on, or simply ask for a time to chat.
No forms with twelve fields. No “a team member will get back to you”. The calendar books straight into my real diary, and the email lands directly with me.